Panasonic has announced the latest addition to their Lumix G series Micro Four Thirds cameras, the Panasonic Lumix G3. the new Panasonic Lumix G3 – it features a new 16 megapixel sensor, improved AF speeds, quicker shooting at 4fps for full resolution images, and 20fps for 4 megapixel images, full HD 1080 video, stereo sound, 3 inch touch [...]

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The Sigma Corporation is pleased to announce the new Sigma APO 50-150mm F2.8 EX DC OS HSM, designed especially for APS-C size image sensors. Sigma’s proprietary OS (Optical Stabilizer) system offers the use of shutter speeds approximately 4 stops slower than would otherwise be possible, enabling hand held tele-photography. Six SLD glass elements compensate for [...]

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TOKYO, February 7, 2011—Canon Inc. today announced in Japan that it is developing a new interchangeable super-telephoto zoom lens for use with Canon EOS-series SLR cameras: the EF200-400mm f/4L IS USM Extender 1.4x. The company will display a mock-up sample of the lens at the comprehensive camera and photo imaging show CP+ from February 9 [...]

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The new ? NEX-5 and NEX-3 deliver interchangeable lens creative freedom and SLR class image quality in a stylish, ultra-compact package. Choose from dedicated E-mount lens for wide-angle, standard zoom, high power zoom shooting, and optional ultra-wide angle and fisheye converters. Plus, an optional mount adaptor lets you use the full range of Sony ? [...]

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